Totally Psyched!
Totally Psyched! is a telepsychiatry service built on one idea: mental health care should not feel cold and sterile.
What Wasn’t Working
Mental health services tend to look cold and clinical. Totally Psyched! was built on a different idea. Care should feel encouraging. It can even feel fun.
The founder had a clear picture in mind. He wanted the bold, colorful energy of the 1980s. But that kind of look can tip into gimmick fast. It still had to land as a real, professional medical service people could trust.
How We Solved It
The logo started with the exclamation mark already in their name. We turned the dot into a spiral. That nods to how complex mental health can be. The top became a lightning bolt, a wink to Harry Potter and the nerd culture the founder loves.
The hard part was the look. It had to feel bold like the 1980s, but still polished. Every color was tested against ADA rules. Those are the standards that make sure people with low vision can still read and use a design.
The finished look works everywhere. It holds up on wall signs inside the office, on printed pieces, and on shirts, without losing what makes it fun.
What We Delivered
Totally Psyched! walked away with the full look of the business. That meant logo design, a color palette tested against ADA rules, and fonts that carry the 1980s energy without losing trust.
They also got a simple rule book. It shows anyone on the team how to use the logo and colors the right way, every time. And they got a custom website design, built around the new look.
The Result
The new branding earned the practice an abundance of compliments. It also changed how people feel about asking for mental health care. The bright, 1980s inspired look made the whole experience feel encouraging instead of cold. Clients responded to that.
Totally Psyched! stopped reading as a cold clinical service. It started feeling like a place where treatment is something to actually look forward to.
Every aspect of my engagement with Greg, from his deep understanding and research of my vision to his remarkable design work, was nothing short of impressive.
