Bella Cleaning
Bella Cleaning is a woman-led home cleaning service founded by Juliet, built to bring fashion-forward style and dependability to home care.
What Wasn’t Working
Most cleaning companies all look the same: plain white everything, generic little icons, and words that sound like a legal form. Bella Cleaning was built for something different.
Founded by Juliet, a former cheerleader turned business owner, the brand had real personality. Her old logo and website didn't show any of it.
The old look felt cold and forgettable. And it wasn't reaching the busy, style-conscious women in Long Island that Bella was built for.
How We Solved It
We built Bella's rebrand around warmth and confidence, and around standing out from every other cleaning company. An elegant letter 'B', with feminine curves and clean modern lines, became the symbol of the brand.
The colors moved from cold whites to Soft Linen, Morning Mist, and Empower Pink, with Velvet Navy and Jade Essence to balance them out. Little design details inspired by pom-poms, dusters, and flowers added character everywhere a customer sees the brand.
We redesigned the website to speak straight to busy, style-conscious women: better photos, clear words, and an easy path from first look to booked appointment.
What We Delivered
Juliet walked away with a complete brand identity: a full set of logos built around the 'B', the Soft Linen and Empower Pink colors, the fonts, and a set of design details drawn from pom-poms, dusters, and flowers. We also handled the website design from start to finish, built to turn busy, style-conscious Long Island women into booked clients. And we carried the new look into her marketing materials and social media.
The Result
Bella Cleaning now looks and feels like the high-end, woman-led brand it always was. The new look sets them apart from every look-alike competitor: confident, stylish, and easy to recognize. The website gives busy women exactly what they need: a reason to trust and a clear path to booking.
I’ve worked with Greg for over four years, and it’s been an amazing experience. He’s incredibly dependable, knowledgeable, and always goes above and beyond. A true professional who’s great to work with!!
