RN Elite Doulas
RN Elite Doulas was founded by nurses Trista and Ciara to bring luxury and expert care to women through birth coaching and doula services in Orlando.
What Wasn’t Working
Trista and Ciara knew exactly what they didn't want: trees of life, pregnant silhouettes, plain monograms. They had worked with other designers before and walked away let down.
They needed a brand that felt truly high-end and professional. One that honored the weight of what they do, without reaching for the obvious.
Finding something that original was the real challenge. Their field is flooded with the same tired pictures.
How We Solved It
The breakthrough was a simple icon that loops in a continuous circle. It points to the circle of life. The top half reads as a crown, a nod to the word Elite in their name.
The crown's three points stand for the three people at the center of every birth: the mother, plus Trista and Ciara beside her. Flip the mark over, and the same shape becomes a baby's head in two hands. Every detail is on purpose.
For color, we went rich: deep greens, soft pastels, and gold touches. High-end, but never cold. The icon grew into a repeating pattern with a high-fashion feel. It gave the whole brand a level of polish rarely seen in this space.
What We Delivered
Trista and Ciara walked away with the full brand identity: the icon, a wordmark with the RN letters built in, the colors, and the fonts. Plus a brand pattern they can use anywhere. We also delivered business cards and files for social media and ads. The brand was ready to show up the same way everywhere, from the day it launched.
The Result
The design landed on the first try. That's no small thing for two partners with very different tastes, especially after letdowns with other designers. The process impressed them as much as the result did. Trista and Ciara left confident and excited. The new brand now shows up on their business cards, website, social media, and ads. It finally matches the care and luxury they provide. Their Orlando practice has the professional look it always deserved.
Greg's professionalism and energy were unmatched. The process that he has created to help build a brand identity is so well put together and honestly we were impressed the entire time.
