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Do Not Design Your Logo Until You Do This First
Brand Identity
3 min read

Don't Design Your Logo Until You Do This First

Designing a logo before you understand the brand is working backwards. Here is the discovery work that gives every logo real direction and purpose.

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$67 Million for a Bankrupt Brand? The Aston Martin Lesson
( Read more )
Brand Identity
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3 min read

$67 Million for a Bankrupt Brand? The Aston Martin Lesson

3 Mistakes Your Website Is Making (A 3 Question Test)
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Web Design
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3 min read

3 Mistakes Your Website Is Making (A 3 Question Test)

3 Branding Mistakes That Kill Brands (We See Them Constantly)
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Brand Identity
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3 min read

3 Branding Mistakes That Kill Brands (We See Them Constantly)

The NVIDIA Logo Story: A $5 Trillion Lesson in Building Meaning
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Logo Design
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3 min read

The NVIDIA Logo Story: A $5 Trillion Lesson in Building Meaning

Is Your Brand Sending the Wrong Signal? The Pharmacy That Wanted TRON
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Brand Identity
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3 min read

Is Your Brand Sending the Wrong Signal? The Pharmacy That Wanted TRON

Does Your Brand Look Trustworthy? What a 300 Percent Lead Jump Taught Us
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Brand Identity
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3 min read

Does Your Brand Look Trustworthy? What a 300 Percent Lead Jump Taught Us

Do You Have a $1 Million Blind Spot in Your Brand?
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Brand Identity
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3 min read

Do You Have a $1 Million Blind Spot in Your Brand?

Rebranding After a Leadership Shift: Fixing Brand Drift
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Rebranding
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3 min read

Rebranding After a Leadership Shift: Fixing Brand Drift

Your Brand Should Match Your Revenue
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Rebranding
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3 min read

Your Brand Should Match Your Revenue

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