Haus of Wellness
Haus of Wellness makes all-natural sea moss supplements, born from the owner's own health journey. And it looks unlike anything else on the shelf.
What Wasn’t Working
Erica started Haus of Wellness after sea moss cleared up her inflammation when nothing else worked. When she was ready to sell it, the problem was clear. Supplement brands either look cold and medical, or, in Erica's words, crunchy and granola.
Brown, earthy colors. Rough, farmers market looks. She wanted the opposite: clean and fashionable, unlike anything else on the shelf.
How We Solved It
We started with one rule: fashionable but friendly, just like the ingredients. We built the whole look around Erica herself. The E in Haus of Wellness stands out in the logo, so the brand is clearly hers.
The look is clean without feeling cold or medical, and high-end without feeling distant. The colors, fonts, and packaging look nothing like the earthy competition. It feels more like a premium fashion brand than a health food store.
We created the packaging for every product line, plus a complete online store built for a launch led by influencers.
What We Delivered
Erica walked away with a full brand identity built around the stand-out E logo: her colors, her fonts, and a look she can use anywhere. We handled the packaging design for all her product lines, so every product clearly belongs to the same brand. And she got a complete website design: an online store, designed and built to support her influencer-led launch.
The Result
Haus of Wellness launched looking like nothing else in the supplement world: clean, fashionable, and completely its own. The packaging pops on a shelf full of earthy, medical-looking competitors, and the online store is built and ready. Erica has everything she needs to sell the product and grow, on a brand that can grow right along with her product line.
