Heartwings
Heartwings is a lovebird aviary that raises hand-tamed Opaline lovebirds. A passion project built from love, in need of a brand to match.
What Wasn’t Working
Greg had a real passion: a carefully kept aviary, ethically raised Opaline lovebirds, and a clear idea of what he wanted. What he didn't have was a brand: no logo, no colors, no fonts, nothing.
He'd talked to other designers, but none of them got what he was after: artistic but clean, professional but warm, with a personal touch that showed both the birds and the person raising them.
How We Solved It
The logo design came from the name itself: two wings that form a heart in the empty space between them. We built a full set of versions around it: the main logo, a short 'Heartwings' version, and a small icon stamp.
The colors come from two places: the aqua-green of Greg's real aviary walls, and the pastel pink and blue of the transgender flag, a quiet personal tribute built into the brand.
The lettering is clean and rounded: warm and easy to read, never childish. Patterns of soft feather shading, inspired by Opaline coloring, and pairs of wings tucked together carry the look even further.
What We Delivered
Greg received a complete logo set: the main logo, a short 'Heartwings' version, an icon, and a stamp, so the logo works at any size and on any surface.
The set also included the full color palette, the clean rounded lettering, and the pattern set, ready to carry the look anywhere the brand shows up.
The Result
Heartwings ended up as one of the most distinct brand identities we've built. Every part of it traces back to something real: the birds, the aviary, the people Greg cares about. Whether the business launches publicly or not, Greg has a complete brand ready to go: a passion project that finally has a look to match.
