SmartCare RX
SmartCare RX is a specialty pharmacy in Ocoee, FL, founded by Shashi to make medication easier for patients and for the doctors who prescribe it.
What Wasn’t Working
Pharmacy branding is usually cold, medical, and all looks the same. SmartCare RX's old site didn't show the warmth and personal care Shashi had built into the business.
They talk to two groups, patients and the doctors who prescribe for them. And their specialty focus sets them apart from every chain pharmacy. So they needed a look and a website that could say three things at once: trust us, we're easy to work with, and we know our stuff.
How We Solved It
We built SmartCare RX around clarity and confidence: a modern look that feels medically credible and genuinely friendly at the same time.
The website was built with two separate paths, one for patients and one for prescribers. Each path explains what's in it for them and shows a clear next step. A specialty medications section covers 11 condition areas, so doctors and patients get the information they need right away.
Shashi's own story is front and center. Putting the owner out front builds trust before a single prescription is transferred. Free delivery, help with insurance approvals (prior auth), and copay help are the proof points at every step.
What We Delivered
SmartCare RX received a full brand identity: a full set of logo versions, the colors, and a simple rule book the team can follow. On top of that came the website design: a site built around the two audiences, with separate patient and prescriber paths, pages for all 11 specialty medication areas, a blog, and clear buttons on every page telling visitors exactly what to do next.
The Result
SmartCare RX launched with a brand and website that finally match the quality of care Shashi had been delivering for years. Patients can transfer prescriptions, find copay help, and schedule deliveries in minutes. Doctors have a trusted partner they can send their patients to with confidence. And because the site speaks to each group separately, nobody has to dig around to find their next step.
Finally, someone that can read minds. When my company came to Greg more than once, we were in desperate need of a logo and brand identity
